The 1-Minute Marketing Strategy Guide
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If you are already in business this is easily answered. Look at your sales database and find trends among customers. This will guide you towards the kind of people you should be pursuing as customers. If you are just starting your business, do some research on Google. Once you know your target, you should also look at ways to cut these people down into niches. Generally speaking, the smaller the group of people the easier it is to learn about them and reach them.
Make a list of features of your business, then use that list to generate a list of benefits. Buying decisions tend to be made on benefits rather than features. Now you know who you want to reach, where do you reach them? Do they read a specific magazine or visit a website? Is there a networking event or trade show they always go to? The easiest way to answer this question is to ask your customers. Compile a list of every possible place you can reach them. This is the most powerful part of your marketing plan. You should take the time to produce a list of small, specific actions that will be really easy to execute.
If you can complete one action a day, you will get more than things done in a year! Pick a regular day to spend just 10 minutes checking it is still accurate and adding new actions. Ideally you will do this weekly. After a few weeks it will quickly become a powerful habit. You can find lots more help to improve your marketing and turbo-charge your sales on ByteStart.
Make a start with these guides;. Content strictly protected by Copyscape. How to set up and run a small business. Leaderboard — Business Plans. But the main question remains unresolved: We asked 48 experts to share their 1 tip for creating great marketing videos. Read on to know what they answered! My favorite tip for making a great marketing video is this: The storyboard is essential because it gives a foundation to make a conversational, great marketing video. You want to get to the point and make sure the video resonates with audiences. How does your brand marketing video resonate with people?
Know the answer to this question: If you can answer that question, you can script a great marketing video. I prefer to follow storyboards rather than reading from lengthy guides or manuals because the storyboard serves as a check and balance on whether you are highlighting the right information about your product and services. The goal is to create an easy to follow script and make sure it helps your target audiences. Briana Booker is a digital media strategist and marketing consultant, leading entrepreneurs across industries to create and execute a comprehensive online strategy that maximizes their media marketing efforts and public relations, including content creation and development, user-centered design and development, social engagement, and data-driven performance analysis.
Robert Weller is a content strategy coach, keynote speaker, multiple book author and brand ambassador based in Germany. His experience is based on projects with leading brands such as Adobe, Telekom and Wrigley. No matter what platform you are using, look for ways to include captions and call outs on your video. This means that the content of your video will be accessible and able to be understood by a larger audience, PLUS it has the benefit of providing the viewer an insight into what the video is about, even if they choose to watch the video with the turn off the sound.
Mashable , for example, did a great job with adding neat captions to this video:. This also means that you can use the captions to reinforce your call to action, which can increase leads and sales for your product or service. This might seem complex but there are many resources available for us to use.
Here are three ways to get you started in creating captions:. Krishna De is a social business and video marketing strategist, professional speaker and educator. She guides executives, PR and marketing professionals in how to integrate social media, online video and live streaming into their communication plans. The first few seconds are vital.
And secondly, viewers need to be able to grasp your message within the first seconds of your video. Lilach Bullock is a professional speaker, lead conversion expert, content marketing and outreach specialist. Highly regarded on the world speaker circuit, Lilach has graced Forbes and No. She is listed in Forbes as one of top 20 women social media power influencers and was crowned Social Influencer of Europe by Oracle. Not everyone loves to be in front of the camera, but with good direction I believe that anyone can represent their company in a compelling way that will resonate with viewers.
Marketing Plan Example
There is no substitute for compelling, engaging dialogue when it comes to making a great marketing video. Andrew Lassiter is a digital strategist and video producer based in Charleston, South Carolina. Use animation to make your message impossible to misunderstand. It will inspire viewers to take action when they get it.
With an animated video, you can design it to match, enhance, and build on your message without high cost of filming. Take this video created by Animatron Studio as an example:. With animation, you can create any kind of visuals.
The 60 minute marketing plan for small and start-up businesses
Your characters can look like anyone, and behave in ways that real actors or presenters can never imitate. Reality is not a factor — so you are free to craft a cohesive message without any constraints on creativity. A copywriter by trade, Summer believes that marketing and storytelling is everything, no matter what business you are in and that video is an essential storytelling tool to getting your audience hooked on your brand.
A well conceived script and premise that meets the needs of the target audience. Logan Hale is the owner of V3 Media Marketing, a commercial video strategy, production and marketing company. V3 Media Marketing specializes in helping companies promote their brands, products and services with modern marketing techniques that leverage the power of video across a variety of platforms, including YouTube, Facebook, Twitter and beyond.
Remember the context in which your audience will be viewing your video. They want to consume native content on the channel they are browsing. Make sure you tailor your video content appropriately for the channel you are marketing on. Deliver genuine value through your video first, before pushing your sales pitch. The key to a great marketing video is to prepare, plan what you are going to say, and be concise and to the point. The average marketing video should be no longer than 30 seconds.
Gregory has distinguished himself as a leader in the legal marketing industry. Since , Greg has worked with hundreds of law firms and has developed over legal websites and videos. His in-depth knowledge of Internet marketing strategies has helped many OVC clients get found in search results, bringing more clients through their doors.
Like any type of content, marketing videos must tell a story. Before writing the script and creating the storyboard, think about your goal for the video and what your audience needs and wants. Inform, educate or inspire them. Julie Revelant is the owner of Revelant Writing, LLC, a firm that provides content marketing, copywriting and brand journalism services for the healthcare and medical industries. As a health journalist, Julie has written hundreds of stories for magazines and outlets such as EverydayHealth. Know your audience and what information, experience or result they are seeking right now , then speak to that — nothing more.
A One Page Marketing Plan Anyone Can Use - Small Business Trends
By staying disciplined and focused, we can meet a prospect where they are, then lead them through a buying story. Build trust first, then build product knowledge over several videos or other touchpoints. Whitney Hahn is the managing partner of Digital Bard in Frederick, MD, and leads a small, exuberantly geeky band of video marketers. There is nothing more boring than to watch a talking head spewing information or someone trying to be a reporter. Just try to have fun and relax… while telling a story. Arnie Kuenn is an internationally recognized digital marketing expert, speaker and author.
Arnie founded Vertical Measures, a highly respected digital marketing agency. I could say storytelling, but so often it requires creative concepting beyond the budget of many businesses. And some businesses may need salesforce-facing video versus consumer-facing, which also reduces the importance of storytelling. So my number 1 tip for great marketing video is hooking your audience in the first five seconds , like here:.
Merry Ann Moore is a content marketing and communications strategist. Moore Creative Strategies helps clients sift through the all the latest-and-greatest possibilities with a simple goal: Jason has been in the marketing game since I used to write TV and sketch comedy, and the best part was I could literally think of anything I thought was amusing and turn it into a funny bit. No rules, no sell, just the funny. I took those skills into marketing where you can be funny, but you also have to sell a product, a service, a cause, an idea and include lots of information and a strong call to action, while remaining true to the brand voice and making sure not to cross that line where senior management and legal start to feel uncomfortable.
You get lots of shares, engagement and views — and no sales. Make your product or service the central part of the story , rather than an add-on or an afterthought. David Murdico is the creative director and managing partner of Supercool Creative Agency, specializing in video creative, production and social media marketing for startups, brands and businesses worldwide. There are many, many great copywriting formulas that work for video scripts. I tend to follow the Ray Edwards one.
Then, introduce your solution. Back it with proofs awards, testimonials, stats, etc. Finally, make an offer and ask for a response. Understanding the audience and the platform are very important for making any great marketing video. Tell a great story. Stories transport viewers emotionally, prompting them to share.
They are memorable, compelling, and inspirational. Build the story arch to fit your narrative. Use visuals and music to evoke different emotional responses in your viewers. Finish with a clear call-to-action that fits your goals for the campaign. Call-to-action created in wave. You do not need a big budget to leverage storytelling for video marketing.
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Careful pre-planning will do much of the work for you in terms of delivering an effective end result. Consider your goals for the campaign at a high level, then develop your concept in detail through script-writing and storyboarding. If you are outsourcing any parts of the video production process, make sure your aims are clearly communicated to any 3rd parties, and stay heavily involved in the creative process.
For inspiration, this article contains examples of exceptional storytelling by B2B companies. For specific pointers, this article will walk you through the 11 key ingredients for building a compelling story with video. Courtney Purchon is the head of marketing for SproutVideo, a video hosting provider for business. Start with the basics. If you are making a video to inspire people to donate to your organization for a worthy cause, juxtapose the urgency of the cause with the success stories due to past support received.
Once you identify the story, you will then be able to produce the footage and find the right resources that will best tell it. Nothing is more compelling than a well-told story. They have a life and a personality. Pay close attention during production and make notes. People may say something unique, or events will unfold off-camera. During the edit, following the pre-produced script may feel forced or unnatural. You need to be comfortable with it and give it a chance. The footage in the first half of the video normally stays on the virtual cutting room floor.
It was creatively included in this video because it juxtaposes how nervous people can be before an on-camera interview with how eloquent they can sound when they believe in what they are saying, regardless of the nerves.
Tamer Tewfik uses his creative skills in production to create, as he claims, the best video marketing products possible. We have always been conditioned to draw the consumer into the experience with compelling imagery and visual storytelling, engage them with a memorable hook and then provide a branded call to action. The average time always ran between: The average attention span also continues to decrease.
And, remember the new promotional times have also decreased greatly. It now starts with 6 to 7 seconds on YouTube pre-roll ads and moves up to about a maximum of one minute. So, the earlier you can visually deliver your brand message and call to action in the video, the more successful your video promotions will be! Dave Serino is the founder and chief digital strategist at TwoSix Digital. He has been extensively involved in the digital and online marketing process from more than 22 years.
There are many elements involved in a good video audio, strategy, etc. A video is one of those leveraged activities meaning you make the video once and it continues to work for you , so be sure your YouTube channel is optimized for keywords, links to all of your important sites, and portrays the best image possible for your business. Laura Lash Fitzgerald is a digital marketing expert and trainer. Marc Hobelman is the lead animator at Flimp Communications, Inc. Video gives us the capability to show so much more than any other medium which is why users love it.
If you are creating a marketing video, get out of the office and talk to your customers, members, or community members and, if possible, incorporate their stories. At the very least you will learn about how they perceive you and help you shape your message. Michael Wood is the founder of Helium Videos: This is also one of my beliefs however to offer something different I am going to suggest to plan the promotion of your video. Most people make a video, pop it onto Youtube or Facebook and then just wait.
They are part of a marketing plan and this plan should include how you will promote this to your target audience. This could be through blog posts, feature articles, promoted posts, newsletters, youtube channels, regular updates, joint ventures with other businesses etc. It really is unlimited but if, like most people, you leave it up to only one promotion avenue or worse just upload to the internet and hope then you will end up disappointed no matter how good the video is.